Why use us?
Boost your event’s reach, grow international participation, and keep your current registration provider.
80% of our bookings come from international participants. On average, events see a 3X boost in overseas registrations. Ahotu connects endurance events with a global community of passionate athletes. By listing your event with us, you gain instant access to international exposure and a seamless registration experience — without changing your existing registration provider. Trusted by thousands of event organisers worldwide.
Everything to make your event thrive
Event publishing
We provide rich, content-driven, and fully customisable event pages that drive discovery and increase sign-ups.
Registration flow
We mirror your registration form, add-on services, and pricing tiers. Participants enjoy a smooth, multilingual registration process with local payment options – tailored for a global audience.
Order management
Manage orders and participants with easy-to-use tools. Make real-time changes, control participant limits, apply discounts, and stay in full control at all times.
Sales performance
Track your sales performance on a custom dashboard with weekly breakdowns by region and key demographics, giving you clear insights into who’s buying, where, and when.
Registration systems integrations
We partner with leading registration platforms to ensure order data flows directly into your existing system. See some of our integration partners below.
Event marketing
With over 1 million monthly visits, a dedicated social media following, and a high-performing newsletter, we offer digital marketing packages that put your event in front of an engaged, targeted audience.
Partner
Training for an event is a powerful motivator — and through our partnership with Garmin, all Ahotu-listed races appear directly in the Garmin Connect app. Millions of Garmin users worldwide sync their devices on the wrist via the app. By listing your event with us, athletes can effortlessly sync your race and access personalised adaptive training plans, turning their interest into commitment.
Partner
Athletes want more than just event listings — they need detailed course insights to train and prepare effectively. That’s why Ahotu offers interactive route maps, Strava integration, and device syncing, all in one place. With advanced filtering and the world’s largest collection of Strava-powered event maps, we’re the #1 destination for course discovery worldwide. As an organiser, you can simply provide us with a link to your course map and we make sure it is integrated into your event page.
Registration System Partners
We currently support exclusive integration with the following premium registration platforms. These partnerships guarantee automatic sync with Ahotu’s global discovery engine — without disrupting your existing registration workflow or provider.
A global leader in race timing and registration services, headquartered in Germany. mika:timing handles competition-specific registration workflows (individual, relay, team or group), automatic bib allocation, voucher codes, and encrypted data processing. Their SportsPro suite delivers live GPS tracking, leaderboard updates, timing and results, packet pickup support, and integrated race apps with event branding — all via API-based sharing with third-party vendors.
Europe’s top API‑centric, white‑label registration platform built specifically for endurance events. Trusted by organizers of marathons like Ironman, Njuko supports highly customizable workflows, multilingual/ multi‑currency forms, group and team registrations, mobile dashboards, and 370+ modular features via their app‑store style framework. Organizers maintain full control over their brand, data ownership, and payment gateway.
A leading all‑in‑one UK platform for registration, marketing, event websites, fundraising, analytics, and results. Hundreds of UK organizers rely on Eventrac to manage the full participant journey — registration to race day to post-event engagement — while scaling brand reach through built-in integrations (including with Ahotu). Eventrac clients are instantly discoverable on Ahotu’s platform, helping maximize visibility and attract global participants.
Why These Integrations Matter
- Instant Compatibility: Only these partners support the automated syncing process needed to feed data into Ahotu.
- Zero Migration Required: Stay with your current provider — no platform change necessary.
- Trusted Expertise: Each integration partner is a proven leader in endurance events and registration technology.
Interested in Partnering?
If you represent a registration platform and want to offer your event organisers access to Ahotu’s global discovery tools — we’d love to talk.
What organisers say about us
“Working with Ahotu was a game-changer—helping us reach the right audience, boost engagement, and deliver record results.”
Tim Wiche, TCS Sydney Marathon
“I wanted to thank you for the amazing work you've done over the past few years.”
Run Rome the Marathon
“It’s been an incredible journey of growth, and I’m confident that you’ve played a key role in making it happen.”
Rene Borg, race director
“Runners from around the world know about us thanks to you, and we're excited to continue our partnership moving forward!”
Igor Draculic, race director