About the event
Friday:
We’ll start things off on Friday afternoon with a 3-4 mile time trial that stays within the canyon walls, ripping around on the gravel and world-class singletrack at Horseshoe Canyon Ranch (HCR). You’ll choose your bike, but choose wisely cause you have to use that bike on Saturday and Sunday too. Finish the day with a meal in the Lodge Restaurant, a campfire with friends, and a good night’s rest in the cool fall temperatures.
Saturday:
The big day — you’ll set out to tackle the best, and hardest gravel riding in the state of Arkansas. This is backcountry gravel at its finest: big climbs, fast and technical descents, remote roads, and the best views that the Ozark Mountains have to offer (remember, it’s peak fall foliage). You’ll choose between 65- and 45-mile categories, each expecting around 7,000 and 5,000 feet of climbing, respectively.
Return to the ranch tired and empty, then fill your bellies with a huge helping at the Lodge Restaurant (they call it “adventure nutrition meets local tradition”). Live music will ensue in the field below the lodge, and although you’ll likely be cracked from the day of pedaling you’ll want to dance the night away with drinks in hand. And it’ll be ok cause the next day’s challenge plays on the word “fun,” not “difficult.”
Sunday:
Grab your friends (or enemies), take your clue card, and adventure around the ranch on your bike, completing challenges in a scavenger hunt-style format. CHILL PACE - WE AIN’T TIMING YOU! Bring your proof of completion back to the Trading Post, and you’ve conquered the most famous stage farce on the planet. Awards will be given, laughs will be had, and then tents will be packed up. And although you will be free to go home, we can pretty much guarantee you won’t want to.
What's included?
“ALL IN” pass includes:
Chipped race plate for the time trial on Friday and gravel course on SaturdayYour name will be entered to win raffle prizes from our partners: Bearded Goat, Cafe du Cycliste, Rapha, Kuat, Skratch Labs, Specialized and many more!Dinner at the Lodge Restaurant Friday and Saturday nightsInaugural event tee by Allied Cycle WorksLive music under the stars Fossil Cove Beer and other bevviesHCR weekend day passes 11/1-11/3Camping Meteor Aid station and 37 North SAG supportCompeting for stage farce podiums announced on Sunday Plus lots of RO3 partner surprises"COMING IN HOT!" pass includes:
Chipped race plate for the gravel course on SaturdayInaugural event tee by Allied Cycle WorksMeteor Aid station and 37 North SAG supportThis ticket is for those who can't make it on Friday and can only drive in Saturday morning. You can also add the one night camping, beer, drinks, dinner Saturday night and live music if you can stick around!Friends + Family WEEKEND pass includes:
Dinner Friday and Saturday nights, beer and N/A drinks, live music, camping, and HCR day passes.Kids WEEKEND pass includes:
Dinner Friday and Saturday nights, live music, camping, and HCR day passes.Saturday pass includes:
Dinner Saturday night, drinks, live music, camping, and HCR day pass.Kids Saturday pass includes:
Dinner Saturday night, live music, camping, and HCR day pass.
Camping
Camping is included with the “ALL IN” pass and you can also add one night to the “COMING IN HOT” pass. It will be located on-site at the event location. This is a gorgeous open field with plenty of space to pitch a tent, park your sprinter van or small teardrop trailers. There are no electrical hookups for plugging in a van or trailer…..sorry no RVs.
There will be bathrooms and a dumpster for garbage. Water will be available but please come prepared with all your essentials for the entire weekend. If you do need something outside of the ranch, there are some supplies available nearby in the towns of Jasper and Ponca.
Campground opens Friday, November 1 at 10am and ends Sunday, November 3rd at 3pm.
BYO firewood (not available for purchase.)
There are hot showers available at the campground. Purchase $3 tokens for showers at the HCR front desk (6 minutes for 1 token.)
Can you bring your 4 legged bestie? Unfortunately no pets are allowed on the property.
Cabins: For an additional fee, on-site cabins are available to reserve on a first come, first serve. Please call HCR to reserve: (800) 480-9635. If HCR cabins are sold out, search Airbnb and Buffalo Outdoor Center for additional nearby cabin rentals.
Food and Beverages
Passes that include dinner on Friday and Saturday evenings will offer vegetarian and vegan options. Please specify during registration.
Breakfast and lunch will be available for purchase at the Lodge Restaurant or BYO food and drinks.
Fossil Cove will be our beer sponsor for the weekend and will have plenty of their best beer on tap! Non-alcoholic beverages will also be available and you're welcome to bring your own cooler with your favorites.
Refunds, Transfers, Deferrals
No cancellations or deferrals but you can transfer to another person or change your category by noon of October 31st, 2024. You can change your category or transfer your registration to another rider by following these BikeReg directions:
How to Transfer your Registration to Someone Else
How To Change The Category You Registered For
Inclement Weather Policy
Newton County Mentality will happen rain or shine. Come prepared for cold and warm temps. Blue skies and dark skies. Dry and wet conditions. Buckle up...no matter what, it'll be a fun weekend! In the event that Newton County Mentality cannot occur due to unforeseen circumstances you can defer to 2025 or receive a 50% refund.
Routes and Support
Saturday Gravel Courses: You’ll choose between 65- and 45-mile categories, each expecting around 7,000 and 5,000 feet of climbing, respectively. Note: e-bike category offered for the 45 mile route and you can also rent an e-mountain bike from HCR. In keeping with The Rule of Three ethos, we try to hold off on route revelations until right before the event….the element of surprise is a nice touch.
*The Meteor Bike Shop and Cafe aid station will be available with Skratch nutrition and SAG support by 37 North Expeditions.
Bring your friends. Bring your family.
There are endless things to do at Horseshoe Canyon Ranch.
- the longest zip-line in the state of Arkansas.
- two amazing via ferratas for adventure.
- world-class mountain biking trails, also great for hiking.
- some of the best rock climbing in the USA.
- a pool and hot tub.
- the Buffalo National River just a few miles away.
- rent an e-mountain bike from HCR to explore the trails.
- full time Lodge Restaurant.
For more information head to www.ruleofthree.bike/newton-county-mentality
Our partners are some of the best in the business.
They also produce fantastic products/services, so when it’s time to outfit your adventures, support the companies that support Newton County Mentality:
Races offered by this event
45 mile Gravel Course
45 mi
45 mile Gravel Course E-Bike
45 mi
65 mile Gravel Course
65 mi
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